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Product Benchmarking
Compare map features, POIs, addresses, routing, guidance and user experience across providers, markets or product versions.
Mapping, navigation & location
data
Helping map products perform better in the real world.
Point Consulting supports organisations that rely on maps, navigation and location data — from product benchmarking and field testing to market intelligence and map product development.
Map product insight
DataQA
RoutesTest
MarketIntel
What we do
Independent support for teams building, buying or improving map-based services.
We combine practical field experience, structured analysis and deep knowledge of the mapping ecosystem to help clients make better product, data and commercial decisions.
✓
Product Testing
Scenario-based testing for navigation, head units, infotainment, map data quality and real-world location service performance.
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Market Analysis
Research, interviews and opportunity assessments for companies selling into logistics, mobility, events, venues and location-based markets.
Why Point
A practical partner for map product decisions.
We work at the intersection of commercial strategy, product requirements, map data quality and hands-on testing. That means our outputs are designed to be useful for business development, product teams and operational teams alike.
Start a conversationIndependent
Clear, evidence-led assessment of providers, products and data quality.
Experienced
Hands-on knowledge of mapping and navigation use cases across global markets.
Actionable
Outputs structured for product teams, sales teams, management and clients.
Flexible
Field testing, desk research, benchmarking, market sizing or full product support.
Our products
Map products built from real industry needs.
Alongside consulting, we build focused map-based tools for venues, event teams and organisations that need practical, shareable location products.
Indoor mapping
Point Maps
Indoor mapping and wayfinding for venues that need clear, accessible and easy-to-manage digital maps.
Event planning
Point Plans
Create live, to-scale event site plans on real satellite maps. Plan layouts, collaborate with teams and share professional plans online.
How we work
Structured analysis, clear outputs and practical recommendations.
Our work is designed to move quickly from question to evidence to decision — whether the challenge is product quality, market positioning or map product development.
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1Define the problem.
Clarify the product, market, route, data or commercial question that needs answering. -
2Collect the evidence.
Use field testing, desk research, interviews, datasets, APIs and structured comparison frameworks. -
3Turn findings into action.
Deliver concise outputs that can support roadmap decisions, client conversations or product improvements.
50+Countries tested
15+Years in mapping
B2BProduct and market focus
GlobalPerspective across markets
Need a clearer view of your map product, market or data quality?
Speak to Point Consulting about benchmarking, testing, market intelligence or building a focused map-based product for your users.
Contact us